The heartfelt expression of Ivan Xing — Founder of Frey
“We hold a deep understanding of life, in this complex and chaotic world, each of us is like a unique planet, silently rotating along our own path. Yet, in this vast universe, we are also stars for each other, illuminating, warming, and connecting to form a galaxy filled with love and strength.
We seek inner peace, return to nature, and pursue the essence of life. Life is a long journey, one in which we explore and move forward. At times, we may lose our way or grow weary, but as long as we carry love and strength within, our path will remain bright. This strength can be a love for our work, a persistence for life, or a pursuit of dreams.
Passion is the force that drives us forward. It allows us to find joy in our work and to discover the extraordinary in the ordinary. Like the team members who filmed the FREYDOM documentary at Jiutian Sacred Mountain, facing extreme conditions, they held deep passion and determination in their hearts. This courage and strength enabled them to create something extraordinary in the most challenging environments, capturing breathtaking moments.
Where there is love, there is light—whether it’s universal love, friendship, or the kindness that life cherishes. We are connected to the stars and the sea, and to the love that lies at the core of life. We feel the peace of the present moment, the flow of vitality, and the rising power of the fireball within our palms, which gives us boundless strength. With hands clasped, we connect at the heart, linking the beauty of life, the vastness of the universe, the greatness of existence, and the goodness between us. In the environment of love and kindness, we fully embrace the freedom of life. In the universe, on Earth, every living being encourages us to release kindness, express love, and savor the freedom that life brings.
At our company, we encourage everyone to find their passion, because only through passion can we fully engage in our work and create something truly valuable. We even offer “unhappiness leave,” giving people the space to realign and rediscover their passion when overwhelmed by life’s or work’s pressures. We believe that a team filled with love can create products imbued with love, and will naturally attract more loving people to join us because of that love.
We constantly explore and innovate, distilling problem-solving approaches into systems and methodologies that help our team grow continuously. We believe that our company can become better only through the shared progress of the team, working together with our users and keeping their needs in mind. We are not just selling products—we are spreading love and warmth. This is how we gain a deeper sense of accomplishment and happiness.
Through this process, we have learned humility. We’ve learned to be kind to others and to be mindful of ourselves. We understand that only by treating ourselves and others with kindness can we truly shine in this world.
Finally, we hope everyone can find their passion, whether at work or in life. We hope everyone can immerse themselves fully, enjoying life and creating their own beauty. Together, on this long journey, let us be each other’s guiding stars, illuminating and warming one another. Love you with all our hearts, FREYer!”
— By Ivan Xing- Founder of Frey
2024.9.28